Answer To One Peer
February 17, 2018
End of Life Legal Issue
February 24, 2018

Develop a brief IMC for the company or product

 
Develop a brief IMC for the company or product you are working on in your assignments.
 

  • First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
  • Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
  • How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

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