After reading the article, what would Costco need to do in order to attract you as a customer?
Costco is a membership club. Do you, anyone in your family or any of your friends belong to a membership club like Costco, Sam’s Club or BJ’s? If no, why not? If yes, which one, how often do you shop there and what do you like the most about shopping there?
What do you think Costco does not do as well as Sam’s Club or BJ’s?
Do you think cheap gas prices offered by Costco will attract more customers to the store? Why or why not?
Can Costco give Whole Foods a run for its money (take some customers) by selling cheaper organic food? Why or why not?
Are Costco’s hours: 10am to 8:30pm during the week (earlier weekend hours) a strength or a weakness? Why?
Costco does not spend any money on advertising. Is that good or bad? Why?
Sam’s Club (owned by Walmart) is Costco’s biggest rival. Both companies offer products sold in case, carton, or multi-pack quantities only. Is this a good strategy? Why or why not?
Can a company like Amazon draw away customers from Costco with online shopping and next day delivery? Why or why not?
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