1. What are the four main factors that affect consumer behavior from a marketing perspective? What would be the most important one for a company considering expanding internationally? Why?
2. How would you describe the consumer segmentation for the company Nuud Cosmetics (website)? Develop the buyer persona for the target customer.
3. What is the buying-decision process? Describe it explaining the example of a new customer of the company Netflix.
4. What are the challenges and advantages of green marketing for the company Brewdog (website)? What are the implications for its customers (explain how green marketing affects this target audience, implications towards consumer behavior).