Instructions for assessment
There is one marked summative assessment in this module. Before the summative assessment there is a formative assignment (not marked) which will help you to do the summative, to ensure you are ‘on the right track’.
Students from a group of a maximum of 4 people. The group decides on an entrepreneurial opportunity for a business start-up. The assessment is a video and a report – both elements must be completed to pass the module.
Individual contribution to a group-based video that shows what will be included in the final summative video. Each group comprises of a maximum of 4 students. Each student chooses 1 domain from the following 4 domains (part of the 7domain model):
1. Market Attractiveness; 2. Industry Attractiveness: 3. Target segment benefits and attractiveness; 4. Competitive and Economic Sustainability.
Students will work as a group but individually develop and present an outline of the contents of their chosen domain. It should be presented as a video and each group video is 5 mins long. The structure is as follows:
1 minute for the introduction
1 minute per student per domain
Followed by a Q/A and formative feedback
In addition, each student submits a report via Turnitin, this should also include a link to the video. The report should include references.
Summative assessment (100% marks)
Individual contribution to a group-based video based on the formative assessment above. The outline produced in the formative assessment is developed further to produce the final video. Students will work as a group but individually develop and present the contents of their chosen domain. It should be presented as a video and each group video is 10 mins long. The structure is as follows:
1 minute for the introduction
2 minute per student per domain
Followed by a Q/A and summative feedback
In addition, each student submits a report via TurnItIn, this should also include a link to the video. The report should include references.
Both elements must be completed to pass the module.
Indicative Marking Scheme for Individual Video:
1. Explanation of the idea’s value proposition by drawing on literature to support students’ remarks. 10%
2. Analysis of domain of the student’s choice: first, of entrepreneurial opportunity for sourcing the student’s idea, and second, of entrepreneurial development for developing the chosen idea, including an explanation of why the chosen literature is important to the student: 80%
3. Structure and content in evaluating and presenting the student’s analysis, including preparation and presentation: 10%
In addition to these summative assignments, other formative assessments may be set up in seminars to help students develop entrepreneurial skills, and these assessments will involve field trips, questions, debates, quizzes, and exercises to test students’ entrepreneurial aptitude and develop suitable skills for new venture creation.
How will your assessments be supported by your module Tutors?
1. One week’s dedicated seminar on your summative assessment (An extra class will be offered in the week following students’ last scheduled lecture)
2. Formative feedback on one draft
3. Links to the assessment throughout your seminars
4. Assignment hand-in checklist
5. Feedback on your findings in seminars
6. FAQs on Moodle
How will your work be assessed?
Students’ work will be assessed in the first instance by two subject experts who will use the marking guidelines provided in this assessment brief. When students access their marked work they should reflect on the feedback so that this can be used it to improve future assignments.
All students must use the Harvard System which they should already be familiar with as second-year students.
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